Communications Experience

"A man is as alive as he can communicate."

- L. Ron Hubbard

My experience as a communications consultant has been largely of a volunteer nature, as I have worked with several non-profit organizations to promote their programs. Unless otherwise noted, this volunteer work is in addition to any coverage I might have given them as part of my regular media work.

I have also worked two contracts as a paid professional communicator and contributed professionally to a one-time media training workshop.

Paid Experience

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February 2003: Helped conduct media training workshop with prairie regional managers of Ducks Unlimited Canada

 
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June to September, 1999: Endangered Parks Campaign Communications & Outreach Co-ordinator, Alberta Wilderness Association. Duties included:
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editing and sending out "letter to the editor" re Natural Heritage Act to all Alberta newspapers

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producing and co-ordinating mailout of Action Alert to inform AWA members and recruit volunteers for summer campground blitzes and retail outlet events

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organizing campground blitzes and retail events
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obtaining permission for blitzes and events

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recruiting and training volunteers

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generating media interest in events by providing news releases before and after the events

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providing media interviews for newspaper, radio and TV coverage

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creating and gathering materials pertaining to our message

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creation of display

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supply information re events to webmaster for posting on AWA website

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writing stories about, and taking photos of events for publication in AWA magazine, The Wildlands Advocate

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writing final report with analysis and recommendations for next year's program

 

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April to August, 2000: Outreach 2000 Co-ordinator, Alberta Wilderness Association. Duties included:
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co-ordination of Walks and Talks 2000 program
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arranging for guides for each of six wilderness hikes

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generating publicity for program in media through use of media releases, interviews, promotional posters, website, list-serves

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handled publicity for 2000 speaker series presentations, using
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media releases

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posters

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website

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list-serves

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created new permanent in-store information displays
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obtained permission from managers

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developed graphic elements of displays

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arranged for purchase of display boards and materials

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set-up displays

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co-ordinated publicity for opening of new Alberta Wilderness Resource Centre

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mentored 2000 Endangered Parks Campaign co-ordinators
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trained them in use of media for publicity

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participated in media interviews with them

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produced extensive final report, which included development of models for similar programs in the future

Volunteer Experience

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January 2005 to present: communications director for B.C. Association of Travel Writers. Duties include (board position):
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organizing, editing and transmitting e-newsletter to BCATW members

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acting as a conduit for any other communication to members, including notice of press trips, travel media events, etc.

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assisting other board members in  other functions like organizing symposium

 

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January 1999 to February 2003: communications co-ordinator for Friends of Fish Creek Provincial Park Society. Duties included: 
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creating a series of tools for publicity purposes that had not previously existed:
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production and distribution of publicity posters for events

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issuing of media releases to events via email

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writing feature articles about our projects for local publications

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creation, design and development of Friends'website

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writing pieces for, and eventually editing newsletter, Voice of the Friends

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helping  generate contact lists of community newsletter editors, then forwarding information to them about our events

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as of July, 2000: co-ordinating speaker series presentations

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participating in outreach at public events like Wild Thing

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April 1991 to August 1994: publicity director for Fort St. John Mixed Slo-pitch Society. Duties included:
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feeding information to local media outlets

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supplying statistics for local newspaper publication

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January 1992 to May 1992: publicity director for Stage North's production of Jenny's Story, a play featured at an international amateur theatre festival in Mexico. Achievements/duties included:
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writing feature profiles on each actor for local newspaper

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obtaining province-wide print coverage with story and photo in B.C. Report magazine

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obtaining CBC radio coverage with Prince George affiliate, heard throughout northern B.C.

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